LEGO: Build the City Workshop
LEGO
A motion poster animation for LEGO "inspired city building workshop". The animation uses 3c cube rendering movement, and timed transitions to reflect the logic of LEGO construction: stacking, shifting, connecting, and building from one piece into a larger world.
LEGO: Build the City Workshop is a poster project that was made around the visual and conceptual language of LEGO. The animation focuses on rhythm, hierarchy, and spatial progression, moving from graphic blocks into a more complete visual type of NYC. Typography and 3d blocks were treated as building units, making a playful but structured motion language. The result is a poster that does not only advertise the workshop, but performs the central idea of the event through motion & consistiancy to legos identity.
